Our Brands


Our Vision

5000 keys open by 2030

Making returns and a difference

Hometels better serve the demands of today and tomorrows travellers. It is a proven and resilient business model, which puts guest experience first and delivers market leading performance.

Watch the videos from our Managing Director Robert Godwin to find out more.

Partner with us

Overview Investors Developers



5000 keys by 2030

Open & Pipeline

900 keys,
8 locations


World’s first brand

Backed by

Lamington Group


10 years of competitive sport on the international stage gave me first-hand experience of looking for optimal environments to enable me to perform at my peak.

We created room2 so everyone could perform at their highest level, like they can at home. When we work on crafting environments for our guests, we set gold as the standard.


Why hometels?

Hometels are proven to deliver a more resilient alternative to standard hotels with higher levels of guest satisfaction. They appeal to future consumer trends providing greater choice, and authentic experiences, filling the gap between hotels and Airbnb. 


Where we are moving

Our vision of 5000 hometel rooms open by 2030 in towns and cities will take us across the UK and beyond. We are constantly on the look out for development and investment partners.

If you have an opportunity, contact us today.

Partner with us

A range of partnership options to suit your requirements

Hotel management agreements

Hotel management services are available for hotel buildings which are brand aligned, new or exising.

Variable lease structures

A flexible approach to lease structures provides partners with multiple options. Offering 25 year institutional grade lease and hybrid lease structures with upward index linked rent reviews, all backed by a strong covenant.

Acquisitions – site and portfolio

If you have new build or conversion assets with 75 – 250 studio/1 bedroom units, located across major UK towns and cities and with class C1 hotel use/STPP, we’re ready to talk on both a site and portfolio basis.

Investors – from £5m+

Looking for a unique, yet safe and resilient investment partner? Lamington Group is looking for investment from funds and private individuals from £5m upwards.

Get in touch

Get in touch today to talk about any partnership opportunities.

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