Architecturally designed interior and locally crafted furniture, the townhouse is packed full of character and unique touches to create a memorable charm.
room2 Hammersmith
the first room2.
We think of room2 Hammersmith as our Research & Development Lab. It’s a scaled-back version of a full Hometel, but still delivers all the flexibility and personality one would expect at home. Previously a dilapidated 15 bedroom B&B, the building was acquired and then planning granted for a number of extensions and conversion into its current state.
Property Info
12 month development
16 Units
5 Floors
£4m GDV
Local character, modern design.
Efficient and automated.
A ghost operating model was adopting to streamline efficiencies and minimise servicing costs. The use of smart technologies and internal system automisiations allows the building to achieve high gross margins and a seamless guest experience.
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room2 Hammersmith
102 Hammersmith Grove,
Hammersmith, London
W6 7HB
We’re looking for investors and partners to get involved with Lamington Group.
Learn more
"We are delighted to have have been able to secure such a respected and dynamic operator for one of our flagship schemes, and look forward to working together long term on this and other projects"
Guy Ziser, CEO, Ziser London
